This was a self-initiated redesign of a dental clinic website.
The original experience had good services… but the UX didn’t support fast decision-making.
Users visiting dental websites usually have one goal
book quickly or leave.
But the existing design created friction:
• Confusing layout and weak visual hierarchy
• No clear booking flow for first-time visitors
• Important information buried under heavy content
• Lack of trust signals and direction
So I redesigned the experience with a simple goal:
make it easier for users to understand, trust, and take action.